After 25 years of establishment and growth, Bestmix marks a transformation with a new brand identity aimed at sustainable development.
At the 25th-anniversary celebration on 30/3, Bestmix Corporation introduced a new brand identity carrying the spirit of a youthful, dynamic and ever-innovating 25-year-old. The new identity system is modernized around the brand’s core values of quality and people. The design language is balanced, affirming the company’s focus on capability and talent in pursuit of a long-term sustainable development strategy.
Speaking at the event, Mr. Dang Van Thach, Chairman of the Board of Directors of Bestmix Corporation, said the repositioning effort is a decisive step by the company to elevate the experience.
"With the new slogan ‘Better your matters’, we are ready to embrace new thinking while holding firmly to our core values - to do better, to solve the problems of customers and projects, and to pursue sustainable development in the construction industry across science, technology, business, the environment and the community," he said.
Photo: Bestmix representatives announce the new brand identity at the 25th-anniversary celebration.
The new symbol is inspired by five hands interlocking, representing unity and trust in collaboration and companionship. The logo also represents the combination of the five construction-additive product lines Bestmix supplies to projects, including concrete and cement admixtures; waterproofing; sealants and flooring; grouting, bonding, repair and finishing mortars; and other industrial product lines.
The Bestmix wordmark is designed in a creative and flexible style. Blue conveys solidity and endurance. Red creates a visual accent for the brand’s enthusiasm and capacity for innovation, continuously creating products and solutions that meet demands and trends.
The meaning of this new-identity milestone was fully conveyed at the 25th-anniversary event through the concept of the Bestmix train station "A new chapter". The station image recalls the landmark Metro Line 1 project (HCMC), which features Bestmix products, and the journey the company has traveled since its founding.
Photo: The Bestmix 25-year train station model, affirming the brand’s reputation.
Bestmix (formerly Sieu Cuong Joint Stock Company) was founded in 1999, affirming product and service quality on the strength of R&D, technological self-reliance, production capacity and its people. Many of the brand’s products have been launched, improved and trusted by domestic and international customers and partners such as THACO Truong Hai, Bosch Vietnam, Medisun, Tan Son Nhat airport, Vina Acecook, Hoa Sen Group, Yuwa, Bachy Soletanche, Hoa Binh, Central, An Phong, the Bung - Ha Tinh expressway tunnel...
Bestmix operates a network of branches and more than 400 distributors and dealers across the country, with two large-capacity factories in Binh Duong and Da Nang and professional application capability in waterproofing and epoxy flooring. Every year, more than 200,000 product units across a portfolio of 180 products are shipped to serve projects at home and abroad.
Anticipating the green-materials and green-building trend, Bestmix continuously researches and supplies products that are safe for health and friendly to the environment. In 2023, six of the company’s products received the Green Label Singapore certification from the Singapore Environment Council (SEC) in the "Paints and surface coatings" category, affirming internationally recognized safety for the environment and health. In addition, two products have been certified with the Lotus label by the Vietnam Green Building Council.
Photo: Bestmix representatives honoring partners and customers.
Entering a new phase, Bestmix is ready to focus its resources on realizing the long-term development strategy, introducing the "made in Vietnam" brand to Southeast Asia and the world. The company plans to open an office in Can Tho in Q2/2024 to serve the Mekong Delta market and to build a factory in Ha Nam to expand production capacity. Earlier this year, the company went international with the opening of an office in Cambodia, alongside agreements with three distributors in Cambodia and Mongolia.
The company focuses on developing young leaders and staff, continuing to research and launch new products, optimize production processes and improve packaging. Bestmix also actively exchanges technical and technological experience with industry experts, nurturing ideas for green materials. In addition, Bestmix is committed to developing people and contributing to society, including material and spiritual support activities for construction workers, young-talent recruitment programs and charity campaigns...
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